Give customers a sense of what
it’s like working with you.
CREATE A CUSTOMER EXPERIENCE
Your business website is a real-time experience of your brand so it has to feel special.
Strive to delight!
Create a website that feels like a place where visitors get to meet the team. Readers want to know who is behind the business.
Interactions that make an impression
Your site should feel as though you are eye to eye with your customer – no walls or distance in the way. Your digital front office has to feel like they are experiencing your service in real-time. Everyone has a special way of interacting. Reveal your brand personality.
Keep them on the page
Keep users on the site and lingering to soak up the experience. A longer visit on a site tells search engine software that you’re a site that is a good experience for more people. Longer page visits lift your website ranking so your business is more likely to be discovered online.
Ways to keep users engaged
- Create a sensory experience with words
- Do the unexpected
- Be sincere
- Use humor
- Share a captivating story